Arts-based research challenges inquirers into marketplace behavior to address the ontological turn in the social sciences by representing their understanding of consumption in an aesthetic key. Unfolding from the premise that experience is an assemblage, this short story examines the phenomenon of vibrant matter through an exploration of entangled objects. The account is set in the context of death rituals in a consumer culture and scrutinizes the process of disposition long neglected in the marketing literature. The transubstantiation of assemblage components is captured in kairos-moment ruptures of chronos-baseline flow.
CITATION STYLE
Sherry, J. F. (2020). Grave Goods. Marketing Theory, 20(2), 219–226. https://doi.org/10.1177/1470593119897782
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