A study on the expected image and relevant design techniques in different product-use stages

Abstract

This study is an exploratory investigation on user's expectation emotions and design techniques associated with product use. A behavior unitization method has been introduced for dividing product-use behavior into 3 stages: starting, development, and ending. The sub-concepts of expected image in different stages were found by the study. The design elements of each sub-concept has been further analyzed, and the corresponding design techniques were generated through the focus group discussion. There are total 18 combinations of design techniques gained from this study. © 2011 Springer-Verlag.