Social Shopping: Concepts, Benefits, and Models

Abstract

1. Describe social shopping and discuss its drivers. 2. Describe the framework for social shopping, its major participants, its components, and various models. 3. Define group buying and flash sales and explain how they work together. 4. Describe shopping together, shopping communities, and shopping clubs. 5. Describe social recommendations, marketplaces, and other shopping aids. 6. Provide examples of other innovative shopping models. 7. Discuss shopping for virtual goods.