Every bit of work and every penny invested are for nothing if you aren't measuring their return. It's a core tenet of operating a profitable, successful business. The same rule applies for design thinking initiatives: you must measure.
CITATION STYLE
Ingle, B. R. (2013). Metrics for Design Thinking. In Design Thinking for Entrepreneurs and Small Businesses (pp. 127–131). Apress. https://doi.org/10.1007/978-1-4302-6182-7_11
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