POTENSI PENGEMBANGAN EKOWISATA MANGROVE DI KAMPUNG TANJUNG BATU, KECAMATAN PULAU DERAWAN, KABUPATEN BERAU (Potential Development of Mangrove Ecotourism in Tanjung Batu Village, Derawan Island District, Berau Regency)

Abstract

ABSTRAKJasa lingkungan berupa ekowisata pada kawasan hutan mangrove di Tanjung Batu, Kabupaten Berau, Provinsi Kalimantan Timur merupakan salah satu potensi sumber daya alam yang belum banyak dimanfaatkan. Penelitian ini bertujuan untuk menganalisis potensi pengembangan ekowisata mangrove di Kampung Tanjung Batu berdasarkan penilaian kondisi obyek daya tarik wisata alam, persepsi wisatawan dan masyarakat, serta potensi nilai ekonomi yang dimiliki. Metode penelitian yang digunakan melalui observasi, wawancara terstruktur, dan studi pustaka. Analisis data obyek daya tarik wisata alam dilakukan melalui skoring dan pembobotan, persepsi wisatawan dan masyarakat dilakukan secara deskriptif, sedangkan potensi nilai ekonomi berdasarkan pada nilai kesediaan membayar (Willingness to Pay/WTP). Hasil penelitian menunjukkan bahwa kawasan hutan mangrove Tanjung Batu prospektif untuk dikembangkan sebagai destinasi ekowisata dengan skor total daya tarik wisata alam berada pada kategori tinggi. Persepsi wisatawan dan masyarakat sekitar mendukung penuh upaya pengembangan ekowisata dengan potensi nilai ekonomi diperkirakan sebesar Rp. 1.423.914.894 tiap tahun. ABSTRACTEnvironmental services in the form ecotourism at mangrove forest of Tanjung Batu, Berau District, East Kalimantan Province is one of the natural resources that have not been used. The aim of this study was to analyze the potential of ecotourism development in mangrove forest of Kampung Tanjung Batu which is based on rating natural tourist attraction object, the perception of tourists and local community, as well as potential economic value. Data were collected through observation, interviews, and study of related literature. Natural tourist attraction object analysis was conducted by the scoring, whereas the perception of tourists and local community by descriptive method, and economic value based on willingness to pay. The result of study showed that mangrove forest area of Tanjung Batu prospective to be developed as an ecotourism destination with a total score of natural attractions that were in the high category. The perception of tourists and the local community fully supports the efforts of ecotourism development with potential economic value was estimated at Rp. 1.423.914.894 per annum.