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Marketology Organizational Contribution (MOC)

  • Aghazadeh H
Palgrave Macmillan US, (2017), 291-390
DOI: 10.1057/978-1-137-54833-7_4
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Abstract

… It should be noted that similar to an organization or a business the product and brand also has a life cycle—the product life cycle (PLC) and the brand life cycle (BLC)—with similar …

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Aghazadeh, H. (2017). Marketology Organizational Contribution (MOC). In Principles of Marketology, Volume 2 (pp. 291–390). Palgrave Macmillan US. https://doi.org/10.1057/978-1-137-54833-7_4

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