Creating real value is one of the four dimensions of developing the quality of work life besides the quality of life, mastery and fellowship. The organisations is our chance to become valuable to a much wider circle than the one closest to us. By being part of a valuable organisation we create genuine value, not just market value. This article is about how we can create real value and how organisations become valuable to customers, clients, patients and the environment. In order to create real value, it is necessary to adhere to good and viable values which allows us to create clear preconditions for quality of life instead of wasting these preconditions. The transition towards creating proper values requires a profound rethinking of our attitudes. To this end, customer satisfaction will be subordinate to a more global perspective on production. It may well be better to remain in your job and change a bad company than fleeing to another job. This must be considered an emergency solution. The world needs competent people exactly where change is needed. We can all grow and develop, thus becoming more valuable. Every one of us can be useful by contributing our individual skills to the environment. Consider this a personal obligation. Put in another way, if we do not put our uniqueness and best talents to proper use, we betray ourselves as well as others.
CITATION STYLE
Ventegodt, S., Jørgen Andersen, N., Kandel, I., & Merrick, J. (2009). Creating value. In Health and Happiness from Meaningful Work: Research in Quality of Working Life (pp. 51–58). Nova Science Publishers, Inc. https://doi.org/10.7591/cornell/9780801453182.003.0002
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