Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
CITATION STYLE
Pfefferman, R. (2013). Strategic reinvention in popular culture: The encore impulse. Strategic Reinvention in Popular Culture: The Encore Impulse (pp. 1–244). Palgrave Macmillan. https://doi.org/10.1057/9781137373199
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