Pengaruh Greenpreneurial Orientation Terhadap Green Purchase Intention Pada Konsumen Produk Ramah Lingkungan

Abstract

Environmental issue such as global warming, plastic waste, electronic waste which is hazardous for health, use of preservatives and dyes, others has made society awareness. Some of society requested more healthy environment for their life. Green entrepreneurship orientation in enterpreunership is intangible natural resources. It push a firm to have the inisiative of advanced environment, which called as green entrepreneurial orientation (GEO). This research is conducted to know more preference of a green entrepreneurial oriented company. Hipotesis test showed that there is significant positive relationship between entrepreneurial oriented company with purchase interest. This means that entrepreneurial oriented businessman, who care on green environment, is responded positively by consumers. Then, those make consumer interested to buy it.