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Book Chapter

Consumer Dynamics

  • Rajagopal
Springer International Publishing, (2022), 25-53
DOI: 10.1007/978-3-031-04212-6_2
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Abstract

Consumer behavior is evolving continuously through adaptation (fitting consumption to manufacturing and marketing ecosystems), divergence (changing preferences, technology advancement, and market trends), and noise (crowd behavior, social stimuli, and personality)....

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APA

Rajagopal. (2022). Consumer Dynamics. In Agile Marketing Strategies (pp. 25–53). Springer International Publishing. https://doi.org/10.1007/978-3-031-04212-6_2

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