Cross Border Co-Operation through Tourism Promotion & Cultural Exchange: A Case Study along Nepal and China (T.A.R.) OBOR—Prospective

Abstract

Tourism is one of the largest and promising industries in the world. Tourism industry obviously could be one of the milestones for underdeveloped countries' sluggish economy to uplift. This paper advocates and gives the bird eye of view on cross border tourism cooperation and marketing along Nepal and Tibetan autonomous region (China); in addition it describes the ideas of cooperation in various streams of China-Nepal development prospects. Tourism is the potential prime industry in Ti-betan autonomous region and Nepal as well. Comparing the facts Tibetan tourism industry is booming, and on the other hand Nepal's tourism is fragile and immature. In this exploratory review paper, we accepted the famous marking model propounded by Igor Ansoff, 1979. Based on Igor model we found numerous potential marketing strategies for development and cooperation in tourism industries along Nepal and TAR. Recently "the one belt one road" is a very hot proposal prolonged by Chinese president "Xi Jinping". This paper also gives a blueprint for the immediate bilateral cooperation along belt and road strategy in Nepal and Tibetan autonomous region frontier.