Analyzing the use of SEO and Google Analytic on the Website of Vocational High School of Information Technology Annajiyah

Abstract

The number of Islamic boarding school teaching both Information Technology (IT) Education and Religious Education is still limited. Vocational High School of Information Technology Annajiyah located in Tambakberas, Jombang, East Java is a school having both subjects taught. The existence of Vocational High School of Information Technology Annajiyah has not been widely known by outside and inside society of Jombang Regency. Therefore, Therefore, analysis of the use of SEO is necessary to determine the potential of website visit and school promotion. Previously, Vocational High School of Information Technology Annajiyah promoted school by using brochures only. This method was considered able to introduce the school through traditional way. Analysis result of improving SEO can be seen in Google Analytic recorded a number of site visits amounted 403 in June, where 82.2% of active users are dominated by mobile phone users and fluctuation of the number of visits. This increase is affected by both the implementation of SEO and online PPDB process during the COVID pandemic.