COMPARATIVE STUDY OF COMMUNICATION DYNAMICS ACROSS DIFFERENT AGE GROUPS: INSIGHTS FROM IN-DEPTH INTERVIEWS AT TWO LEADING COMPANIES

Abstract

This study focuses on the communication dynamics happening in the two institutions chosen by the researchers. The study aims to identify if the age differences of the workers of the respective institutions have an impact on how the employees and employers communicate with each other. The researchers selected two participants using a convenience sampling technique, one participant per institution. The use of semi-structured interviews as an instrument enabled to gathering of data and information needed for this research as a basis for assessing the research topic. The gathered data was then interpreted using thematic analysis. This approach ensured the credibility and relevance of the participants’ claims and enabled the researchers to explain further the results of the study. The study found out that the Baby Boomers working in Company 1, and the Millennials working in Company 2, have their own way of communicating inside the workplace. The study revealed that the two generations have their own communication preferences, communication processes and how they consider other elements in communicating, and conflicts in communication and its solutions. In line with this, the study suggests improvement and insights on how the institutions, and other organizations as well, to improve and maintain the communication dynamics between the workers inside their company. This study recommends further exploring the diversity of the different generations to better understand each and every one. Harmony of the people leads to the success of a company or organization.