In this chapter we will consider children’s ability to distinguish an advertisement in different contexts, on television and on web pages. By ‘distinguish’ we mean not only the ability to identify an advertisement but also the ability to avoid mistaking something else (e.g., a television programme) as an advertisement.
CITATION STYLE
Li, S., Pickering, M., Ali, M., Blades, M., & Oates, C. (2014). Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages. In Advertising to Children (pp. 199–217). Palgrave Macmillan UK. https://doi.org/10.1057/9781137313256_11
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