Creating a Digital Card of Local Culture from the View of the Belt and Road- Taking Innovative Design Thinking of Zhenjiang Cultural and Creative Products as an Example

Abstract

The further refinement and external transmission of local cultural characteristics and core values is a brand-new way of promoting local cultural development under the opportunity of multi-cultural exchanges under the Belt and Road Initiative. Taking the innovative design thinking of Zhenjiang cultural and creative products as an example, this paper discusses how to make better use of local traditional cultural resources, starting with cultural and creative products, illustrate their modern value during inheritance and protection and create a digital card of Zhenjiang culture to facilitate cross-cultural exchange and transmission effectively, improve the urban competitiveness of Zhenjiang and establish a good city image, thus promoting the local culture of Zhenjiang to the world.