A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
CITATION STYLE
Giacosa, E. (2014). Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth. Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth (pp. 1–195). Palgrave Macmillan. https://doi.org/10.1057/9781137498663
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