The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!

Abstract

That technology is reshaping the media and entertainment landscape goes without saying. Digital devices are dramatically changing everything we do and every way we work today. Media and entertainment executives will be familiar with most of them. The focus of this chapter is on understanding the underlying business models and ecosystems on which today’s digital revolution is being built. It discusses some of the key trends in online business and tries to project their future implications. Most important is the need to adopt a digital mindset—because no matter what new tech innovation comes next, you, as a manager, need to have the capabilities and competencies to be ready for anything.