Game to Ride: Gamification to Salvage Carbon Footprints for Sustainable Development

Abstract

This study aims to offer insight into the gamification offerings to encourage individual participation and contribute to Rideshare. The author studied the user intention toward a traditional mindset of non-sharing rides to sharing rides. This research paper collected direct observations, reflecting gamified aspects as the indicator to encourage individual intent to participate. The research approach of this study is exploratory, where primary participants were corporate working professionals of different organizations. The hypotheses in this study support the research objective where gamification acted as a critical driver for positively influencing user engagement toward ridesharing platform applications. Gamification has quickly adapted to education, marketing, and healthcare industries to affect user involvement and attitude. The study enumerates the existing literature, where several attempted to eliminate carbon footprints toward sustainable development. The gamification in the online rideshare platform attempts to strengthen the number of rideshares. This research computes the ridesharing approach through the mobile application to leverage the benefit and catch up with the new commute technique toward sustainable development. The study opens a new method to contribute and participate in the gamified ride. It positively impacts the user attitude and participation toward sustainable development goals (SDG), as the current literature limits the study in the Indian context.