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Journal Article

The marketing mix: A Canadian perspective

Journal of the Academy of Marketing Science (1973) 1(1) 1-11
DOI: 10.1007/BF02729310
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Banting, P. M., & Ross, R. E. (1973). The marketing mix: A Canadian perspective. Journal of the Academy of Marketing Science, 1(1), 1–11. https://doi.org/10.1007/BF02729310

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