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Targeting: How We Defined a Project that Makes a Difference

  • Strehler M
  • Moritz E
DOI: 10.1007/978-3-319-00678-9_2
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Abstract

(from the chapter) This chapter explains in theory, but much more so in practice, how we came up with the project idea for SI-Screen/Elisa, and why we were confident that we could develop a product that would make a difference for the user and become successful on the market. (PsycINFO Database Record (c) 2015 APA, all rights reserved)

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APA

Strehler, M., & Moritz, E. F. (2014). Targeting: How We Defined a Project that Makes a Difference (pp. 15–20). https://doi.org/10.1007/978-3-319-00678-9_2

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