User interfaces for an in-store sales process supporting system

Abstract

This paper considers the application of computer-based technologies in retail settings and describes the development of a system designed to support the in-store interaction between customer and sales person. The particular application context is that of a made-to-measure shirt shop. A sustained program of research has led to the development of a system that facilitates the selection of shirt components (e.g., fabrics, collars, cuffs) and allows customers to see a virtual representation of a shirt prior to purchase. An iterative and participatory design process has been adopted, and many interface alternatives considered. Results of this work from a usability point of view are presented and implications considered. Advantages for the customers, sales personnel, and shop owners can be identified. However, integration of 'usable' computer technology in this complex 'real world' setting needs to be improved and further issues remain to be resolved. © 2007 Springer.