How Color Coding Encourages Emotional Interactions While Using Smartphones

Abstract

Human cognition involves highly interrelated mental processes. The essential mental process is connected with the environmental influences that helps to store and remember. Color is the essential optical experience to user experiences as an influential communication channel to the human cognition, which is a meaningful position in improving memory performance. However, color coding can be detrimental under certain circumstances. Can color coding improve memory capacity? Can color coding influence emotional arousal? Can color coding help to create a mental map to navigate information in apps? This research discusses the relationship between colors, attention, memory, and emotional arousal. It addresses the color coding in similar and different settings, an exploration on the human memory, and the role of emotional arousal and memory while using smartphones.