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Market Driven Political Advertising

  • Hughes A
Springer International Publishing, (2018)
DOI: 10.1007/978-3-319-77730-6
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Abstract

Chapter 1 outlines the overall idea and context of the book. This is how the current shift in methods used in political advertising from old or heritage media, such as television, radio and newspapers, to new or modern forms of media, such as websites, apps, mobile devices …

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APA

Hughes, A. (2018). Market Driven Political Advertising. Market Driven Political Advertising. Springer International Publishing. https://doi.org/10.1007/978-3-319-77730-6

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