E-market benefit-findings from Chinese main websites case studies

Abstract

e-Market is on the agenda both in research and in practice and there is a rather broad research field. This paper examines current case studies in order to seek the e-Market benefit and some directions for future research. All data collection in this paper comes from the websites of Alibaba.com and Taobao.com, 2004-2006. The case studies provide an insight on the benefit businesses can gain from e-Market which not only improve business' survival environment but also enhance business' competitive advantage.