Augmented Reality in Instagram Story Filter for Increasing Awareness through Learning Interactivity and Enjoyment

Abstract

The learning process is essential for education. Interactivity and enjoyment in the learning process are crucial elements that can improve awareness. The use of technology in the learning process is overgrowing, one of which is Augmented Reality (AR). This study investigates how AR as a filter in Instagram stories can affect user awareness and attitudes in the learning process. It explores user experience and examines its effect on interaction and enjoyment in social media related to the learning process. Furthermore, quantitative methods using frequencies and correlation data analysis were used to measure user perceptions about increasing the awareness of using AR filters on interactivity and enjoyment of social media. The result of this experiment is AR as an effective tool in Instagram stories as a media platform to increase awareness in the learning process with experiential methods of interactivity and enjoyment.