Infographic Design Skills Applied to the Heritage Sector: An Experience from O-City’s Pathway in the Orange Economy to Acquire Competences

Abstract

Recent evolutions in global economy and society demonstrate that creative competences are a key asset for competing and succeeding in local and international markets. In this sense, there is a need for investments in the creation of an integrated system of relations between entrepreneurship and culture that is generally referred to as the orange economy. In this framework, education is the first step of a process aiming at properly using creativity for achieving social, economic, and environmental development. On the one hand the aim of this short paper is presenting the O-City project’s Pathway in the Orange Economy to Acquire Competences as a tool for creating environmental and social sustainability in cities and territories by preserving and promoting heritage. On the other hand, it intends to assess some results obtained in implementing the learning pathway, through a specific course among those developed during the project and available on the O-City learning platform, i.e., the II.6 Infographic course, dealing with user experience (UX) and information design. In detail, the focus is on some specific learning experiences that allowed the realization of creative products in the O-City World, as a way to acquire competences and create value for natural and cultural heritage, as well as for cities and citizens. The short paper will mainly provide insights from qualitative research on the perceived effectiveness and satisfaction about two classroom learning experiences and from expert evaluation about the whole course achievements.