Online marketing of baby care products in India

Abstract

India has emerged as one of the most preferred destinations for the manufacturers and marketers of baby care products. The growing population in the 0-4 year category provides tremendous opportunities to the baby care product marketers worldwide. The favourable changes happened in the demographic and lifestyle aspects of Indian consumers have largely supported the rapid growth witnessed in the industry. With the advancements in modern technology and internet retailing, customers are able to make their purchases around the clock, without facing the constraints of time and place. Penetration of internet even to the rural India and the increased internet user base has widened the scope of online marketing of baby care products. Customers who buy products for babies are often found to be keen in searching sufficient information about the products before they take a decision with respect to their purchase. Online marketers have enabled the customers in searching, comparing and selecting the best suitable product for their babies at their convenience. Understanding the strength, weakness, opportunities and threats will help the marketers to achieve sustainable competitive advantage through effective strategy implementation.