Applying storyboards to fashion design for empathy

Abstract

Taking Pinocchio as the starting point of design, this study applied scenarios to fashion design. Fashion is people’s second skin, and wearing clothes is a psychological and physiological reflection as well as an emotional and cognitive reaction. With stories as the main axis, this study designed six sets of fashion for gender transformation. In the questionnaire survey, 111 subjects evaluated the masculinization or feminization of fashion according to nine fashion design elements. According to the analysis of the questionnaire survey results, Fashion D and Fashion F were the most masculine, and proportion of garment, sense of design, and overall image were the most distinctive features of masculinization. The most significant difference in the reaction to the masculinization or feminization of fashion between the male and female subjects occurred with Fashion B, especially in regards to proportion of garment and trousers, sense of design, and overall image. The results can be taken as a reference for the expression of gender in future fashion design.