Business orientated to women and her impact on economy (Case Kosovo)

Abstract

Women, 60 years earlier demanded their basic rights, employment rights, education and equal right with men in society - especially, their rights in their family. Nowadays, women lend a hand to the world with combination of huge sacrifice, hard work and vision. Their skills are performed in high performance and education gained brought them into a position of power and influence in business, political participation and influence in society. As we can see, a woman in the world today plays crucial part in society as well in economic development. Why has the expansion of women’s economic, education and political rights coincided with economic development in one society? A radical change is taking place in the world, which includes the changes in relation to their work places, their homes, markets, and peaceful struggle for influence women greater participation in politic as well as in society. Women, today earn a lots of money from her work and those money they spend on products that they wish facilitate her life. It is also well known that women saves her money and also have the knowledge to invest them in correct way. Today, one billion women participate in the global job - this number will going to grow to 1.2 billion over the five next years. It’s already the time to understand that “The Economy which will be oriented to women will have a big impact on the global economy ”. After the war (1999), political developments, have naturally given their own impact on social and in economic development of Kosovo. The work on this article is doing by used all data concerning for the impact of Kosova’s women in society but also in the economy, have seen under perspective of increasing its role in society and in the economy. The analysis show also their leadership role in public and private sector as well, convinced that if a women empower economically the society will develops economically too and we are trying to understand themselves and the perception of women in this process and their commitment. As the primary data for preparation of this article we were conducted using questionnaires from 35 Kosovo’s women from urban and rural areas that have made to understand us, their role in economic development. And as a secondary data were used published reports by relevant Kosovo Institutions and books by different authors.