Abstract
Previous research on shoppers’ motives, images and beliefs has given limited attention to the special context of sales, in spite of their commercial importance in many sectors of retailing. From a survey of over 1,000 ‘sale’ shoppers, PCA is used to identity motive, image and belief factors. Cluster analysis then identifies three distinctive categories of ’ sale’ shopper.
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APA
McGoldrick, P. J., & Betts, E. J. (2015). A Cluster Based Typology of ‘Sale’ Shoppers’ Motives, Images and Beliefs. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 466–472). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_110
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