Background of the purchase intention: Cosmopolitanism, image country and attitude in relation to countries

Abstract

The purpose of this study is to evaluate the influence of cosmopolitanism, image of a country, attitude towards country and purchase intention of cultural products. We carried out a survey with 478 respondents born in different cities in Portugal. The outcomes revealed that the image of a country influenced positively the attitude towards country and purchase intention. Attitude towards Brazil was not significantly influenced by cosmopolitanism. Attitude towards country revealed as a mediator construct between image of county and purchase intention. Our research contributed to the literature in order to stablish the construct attitude towards country as a mediator of cosmopolitanism, image of country and purchase intention.