The Netherlands: Growing market, shifting segments

Abstract

This chapter illuminates how the Dutch fitness sector is organized and describes participation in fitness as well. Secondary data sources were analysed and a literature study has been carried out. The results describe a picture of an industry that has undergone a rapid development. Because of the widespread supply of fitness and its popularity, the sector is important for the national sport policy and sport economy. Although the rise of the fitness sector has reached great heights in terms of supply and demand, there are ample indications to assume that the fitness industry has not approached its ceiling yet. The results will be of help of the fitness industry to explain what it stands for and how the future of the industry might look like.