An Application of Patent Citation Network Analysis for Technology Marketing: A Case of a Public Research Institute

Abstract

This study attempts to search for potential users of patents developed by public research institutes, emphasizing the importance of identifying potential users for successful technology marketing. On the basis of the theoretical argument that technological development show path-dependence, we analyzed patent citation network of a technology developed by a Korean public research institute to achieve the purpose of this research. The result shows that the potential users identified from our method are different from the institute’s initial expectation. Therefore, we argue that the method using patent citation network is useful and effective for public research institutes’ technology marketing. Lastly we suggest a new framework for technology marketing process in public research institutes.