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Humor in Negotiations: How to Persuade Others with Humor

  • Gockel C
DOI: 10.1007/978-3-319-65691-5_5
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Abstract

Negotiations are a very common business activity. The power of humor in negotiations lies in its capacity to be used competitively and cooperatively simultaneously. It thus helps negotiators to be tough on the issue and soft on the people. In this chapter, we will...

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APA

Gockel, C. (2017). Humor in Negotiations: How to Persuade Others with Humor (pp. 65–77). https://doi.org/10.1007/978-3-319-65691-5_5

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