The Kering Group and Gucci’s Success

Abstract

Gucci belongs to the Kering Group, which also has other champions such as Balenciaga and Saint Laurent. However, Gucci is the fashion luxury brand of Kering that has been growing worldwide the most in the last few years. This chapter:relies on the Kering Group and Gucci cases to exemplify, analyze and discuss how digitalization shapes the best performing business models of luxury fashion brands;explains how the Kering Group supports his Maisons in the new luxury business model;analyzes how the Gucci’s renewed strategy and business model sustain its extraordinary growth and how the opportunities described in Part 2 apply to this case.