The Indirect Effects of Thinspiration and Fitspiration Images on Young Women’s Sexual Attitudes

Abstract

Applying the sociocultural theory and the objectification theory, this experiment examined the indirect effects of inspirational Instagram images (i.e., fitspiration and thinspiration) on young women’s sexual attitudes. A post-test only between-subjects design with three experimental conditions (i.e., fitspiration, thinspiration, and control images) was conducted with female college students (N = 221). The results supported the sociocultural theory, revealing that viewing inspirational Instagram images led to higher appearance comparison and greater body dissatisfaction, respectively, which, in turn, predicted lower sexual self-efficacy and greater sexual self-consciousness. Testing a new theoretical model combining the sociocultural theory components and self-objectification reported a significant causal mediating chain of appearance comparison, self-objectification, and body dissatisfaction, respectively, in the relationship between viewing inspirational Instagram images and sexual attitudes (i.e., lower sexual self-efficacy and greater sexual self-consciousness). The indirect effect sizes of fitspiration were larger than those of thinspiration. Implications and limitations are discussed.