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Industrial Communications

Springer Nature, (2015), 487
DOI: 10.1007/978-3-319-11885-7_137
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Abstract

The papers presented in this session offer some interesting insights into developing effective marketing communication messages, both from an academic and practitioner perspective, and extend our current understanding of these issues.

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APA

Napoli, J. (2015). Industrial Communications. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 487). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_137

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