Abstract
Different types of rules are mined from transaction databases often with the goal of improving sales and services. In this paper, we link the interestingness of rules with the context of business marketing. We consider the profits generated from some specific marketing strategies that are developed based on particular discovered rules. This leads to a profit-based business model for evaluating rule interestingness. With this additional utility, we investigate some relationships between different marketing strategies and fundamental properties of rules for profit increasing. © Springer-Verlag Berlin Heidelberg 2007.
Cite
CITATION STYLE
Chen, Y., Zhao, Y., & Yao, Y. (2007). A profit-based business model for evaluating rule interestingness. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4509 LNAI, pp. 296–307). Springer Verlag. https://doi.org/10.1007/978-3-540-72665-4_26
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
