Digital Transformation and the Effects on the Management of Media Firms

Abstract

Digital transformation revolutionized processes, business models and value delivery to customers. This chapter discusses how digital transformation effects on media management. For this reason, firstly this trend is defined and different aspect of it has been shown. Then media industries and how they have been effected by digital disruption has been studied. Success of firms like Google and Facebook is explained under effect of digital transformation in media industry. The main contribution of this chapter is to shed a light on the way digitalized firms work in the new media ecosystem. Business models of Internet platforms in digital economy shows how media firms face with challenges such as flexibility of work, proactive support of employees, personal communication within the firms and how this forms work effectively.