Chatbots — an organisation’s friend or foe?

  • Carter E
  • Knol C
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Abstract

In recent years, the use of artificial intelligence has increased tremendously and the hospitality industry has not gone unaffected. Nowadays, chatbots, which simulate human conversations, are almo...

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APA

Carter, E., & Knol, C. (2019). Chatbots — an organisation’s friend or foe? Research in Hospitality Management, 9(2), 113–116. https://doi.org/10.1080/22243534.2019.1689700

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