Interactive Latent Knowledge Selection for E-commerce Product Copywriting Generation

Abstract

As the multi-modal e-commerce is thriving, high-quality advertising product copywriting has gain more attentions, which plays a crucial role in the e-commerce recommender, advertising and even search platforms. The advertising product copywriting is able to enhance the user experience by highlighting the product’s characteristics with textual descriptions and thus to improve the likelihood of user click and purchase. Automatically generating product copywriting has attracted noticeable interests from both academic and industrial communities, where existing solutions merely make use of a product’s title and attribute information to generate its corresponding description. However, in addition to the product title and attributes, we observe that there are various auxiliary descriptions created by the shoppers or marketers in the e-commerce platforms (namely human knowledge), which contains valuable information for product copywriting generation, yet always accompanying lots of noises. In this work, we propose a novel solution to automatically generating product copywriting that involves all the title, attributes and denoised auxiliary knowledge. To be specific, we design an end-to-end generation framework equipped with two variational autoencoders that works interactively to select informative human knowledge and generate diverse copywriting. Experiments on real-world e-commerce product copywriting datasets demonstrate that our proposed method outperforms various baselines with regard to both automatic and human evaluation metrics.