Communicating Risk

Abstract

The Intelligence Community (IC) in both the United States and Canada have been trying to heed the demands of intelligence consumers with a product that provides full, true, and plain disclosure but may lack the crucial ingredient of "affect" to effectively communicate risk. This chapter proposes some simple measures in the field of risk analysis which could compensate for the consumer's innate heuristics and risk perception factors. The goal is an analytic product with more impact because it engages both experiential and analytic thinking in dealing with risk perception and communicating risk.