Content for Mobile Television: Issues Regarding a New Mass Medium Within Today’s ICT Environment

Abstract

The industries of mobile and television technologies are heading toward convergence in the shape of mobile television. Content is assumed to be a main key factor for the success of this ICT innovation as a possible new mass medium. As most trials to date tend to be sponsored by strategic stakeholders and have a technology-driven approach, we aimed for a more user-centric research methodology within MADUF, Flanders’ mobile TV trial. To this end, a meta-analysis on mobile TV user studies was carried out, a panel of 35 experts was surveyed and a user study with 405 respondents was conducted. Within this chapter, we present a SWOT-analysis for possible content on mobile TV, based on all previous research results.