Evaluate E-loyalty of sales website: A fuzzy mathematics method

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Abstract

The study about online consumer loyalty is limited, but how to evaluate the customers' E-loyalty to a sales website is always a noticeable question. By using some methods of fuzzy mathematics, we provide a more accurate way to evaluate E-loyalty of sales website. Moreover, this method can differentiate level and degree of each factor that influences E-loyalty. © 2007 by International Federation for Information Processing.

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Yi, Y., Liu, Z. yu, & Xiong, Y. zi. (2007). Evaluate E-loyalty of sales website: A fuzzy mathematics method. In IFIP Advances in Information and Communication Technology (Vol. 252 VOLUME 2, pp. 582–589). Springer New York LLC. https://doi.org/10.1007/978-0-387-75494-9_70

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