Footprint of New Product in Mobile Market Using Diffusion Models

Abstract

Facing any new product or new technology, a diffusion method, which can suggest exponential growth to some asymptote is important for both technical innovation and business decision. This paper produces the new study to examine and evaluate the diffusion models on mobile market. In order to evaluate two classic diffusion models, this paper chooses to use the existing 3G cellular mobile product data in UK as the sample data. This paper yields which diffusion model has the good prediction and good description features on different stage of product growth. © Springer International Publishing Switzerland 2014.