PENGARUH CITRA DESTINASI WISATA DAN PENGALAMAN BERWISATA TERHADAP INTENSI MENGUNJUNGI KEMBALI PADA WISATAWAN OBYEK WISATA PEMANDIAN AIR PANAS GUNUNG TORONG KABUPATEN PANDEGLANG

Abstract

The purpose of this study was to examine the effect of destination image and memorable tourism experiences towards revisit intention on tourist in Gunung Torong Hot Springs Park Pandeglang. The method used in this research is a survey method. The data used in this study are quantitative data with data analysis using path analysis with SPSS version 24. The population in this study were all tourists of Gunung Torong Hot Springs Park Pandeglang. Sampling in this study using purposive sample method. The sample that was successfully achieved in this study, 150 tourists of Gunung Torong Hot Springs Park Pandeglang. In the test for the coefficient of determination of the total variable, it can be seen that the Rsquare value is 0.874. The results obtained from this study are: (1) There is a positive and significant effect of the image of a tourist destination on return visits. (2) there is a positive and significant influence on the attachment of the image of a tourist destination to an unforgettable travel experience. (3) the existence of a positive and significant impact of an unforgettable travel experience on return visits. (4) the existence of a positive and significant influence on the image of tourist destinations on return visits through unforgettable travel experiences.