This paper presents an application of Apache Spark cluster for processing of selected marketing data. Based on available realistic data, Azure cluster is reused. Due to a complexity of the infrastructure and running environment, we used cloud resources for deploying and executing target simulations. Outputs then represents analysis of the links between the structured data and performance measurements.
CITATION STYLE
Janečko, T., Grunt, O., Plucar, J., Štáková, M., & Zelinka, I. (2018). Processing Big Data in Field of Marketing Models Using Apache Spark. In Lecture Notes in Electrical Engineering (Vol. 465, pp. 49–58). Springer Verlag. https://doi.org/10.1007/978-3-319-69814-4_5
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