Healthcare Customer Relationship Management: Marketing Process Deliverable Approach

Abstract

Healthcare industry represents one of the most important contexts for implementing the development strategies of software companies. This is due to complexity of medical processes and recent regulations that force healthcare providers to implement information systems. Due to the complexity of healthcare authors identified a need of visualizing medical processes as a prerequisite for implementing healthcare information systems. The proposed solution presents a process deliverable diagram (PPD) as the main approach to exemplifying healthcare industry. An example of a standard marketing segmentation and campaign execution mapped on a disease prevention program for cancer screening is exemplified in this paper by means of PPD.