Agricultural Marketing and Sustainable Development

Abstract

This paper explains about the Agricultural Marketing and Sustainable Development in Indian economy. This paper introduces the concepts and aims of sustainable agriculture in India. Sustainable agricultural development comprises sustainability of agricultural production and agricultural marketing, sustainability of the rural economy, ecological and environmental sustainability within agricultural systems and sustainability of rural society. India can safely be characterized as an agricultural country despite the recent spurt in manufacturing and services and the declining share of agriculture in the national income, since majority of its workforce (650%) is still engaged in agriculture and allied activities. It has been the noblest profession in India since the time immemorial and has been carried out on sustainable basis. It is only relatively recent phenomenon that large-scale forest areas, grazing lands and waste lands have been converted into croplands to support the rising population, which has caused ecological imbalance and atmospheric pollution. With no further scope for expansion of agricultural land efforts have been made to enhance the production of food grains using high-yielding variety of seeds, fertilizers and irrigation along with advanced farm equipments. Agriculture is the largest source of employment in India, and food accounts for about half of consumer expenditures. Moving agricultural products from the farm to consumers more efficiently could result in large gains to producers. consumers, and India 's overall economy. More efficient agricultural marketing generates economy wide gains in output and wages, raises agricultural producer prices, reduces consumer food prices, and increases private consumption, particularly by low-income households.