Alcohol, tobacco, junk food and sport in series and films of Netflix: Content analysis and its possible impacts in society

Abstract

Introduction: This study analyses the way in which content related to alcohol, tobacco, junk food and sports appear in the 10 most-watched movies and 10 most-watched series on Netflix. Methodology: To determine this, a conceptual analysis method based on a 5-minute interval coding is used. Results: The results indicate that alcohol is shown in 32.7% of the sections of the films and in 29.8% of the series. Tobacco appears in 13.2% of the intervals of the films and in 14.5% of the series. Junk food has a presence of 24.3% in movies and of 24.9% in series. Regarding sports, 7.8% of the movie sections and 8.5% of the series showed this content. Discussion: Among the conclusions, the need to transform the collective imaginary in relation to these kinds of harmful products is highlighted and, at the same time, the use of the media is promoted to encourage healthy lifestyle habits among consumers.